The digital transformation of business —also called “industry 4.0″— has meant that most organizations and their departments have adapted their processes, structures and operation to the technological revolution in which we live.
Now, what is digital transformation? It is a process that refers to the adoption and investment made by companies with the purpose of using digital processes to improve performance, increase scope and guarantee good results by making structural changes in internal and external procedures, having as its main axis greater technological participation.
Therefore, the digital transformation of business is synonymous with opening the doors to technology to improve the customer experience and increase the rate of productivity and profits.
Next, we invite you to discover 6 processes that are becoming a trend in companies that are committed to the digital transformation of businesses.
1. Internet of things
It is a revolution in the technological field that seeks to connect everyday devices to the global network of computers or smartphones. Its objective is to ensure that the digital and physical world meet until they become one —or the closest thing to it— for better handling and management of processes.
For example, with this type of technology, physical and electronic banking were connected, directly increasing the productivity of the financial and finance departments of businesses.
2. Upload files to the cloud
” Cloud computing” allows the storage of any type of files in a digital infrastructure for greater ease of handling and data backup. For this reason, it is one of the best tools in the digital transformation of business due to its excellent advantages such as:
- reduction of operating costs;
- access to information from any device;
- elimination of the need to install complicated programs;
- offer of customized storage packages;
- security of the information;
- ability to share files easily and securely.
This tool is being preferred in the business field for its enormous benefits that translate into higher productivity and profit rate.
3. More use of Artificial Intelligence
This is a very professional tool that is normally handled and processed by the organizations IT Department. It is about Artificial Intelligence (AI) and consists of processes that learn “alone”, virtual assistants or fraud analysis.
Any company that seeks to integrate into the digital revolution needs more processes that involve AI for the optimization of operations, such as the launch of traditional or digital marketing campaigns, production automation, data analysis, crime prevention, among many others..
Customer Service Automation
With the purpose of improving the user experience and loyalty to the brand, programmed virtual assistants have been created based on the information that organizations wish to attend to. In most cases, the most frequent questions -FAQ, for its acronym in English- of the clients and the most decisive answers are used.
The main advantage of this computer service is that it can be programmed to operate at all times and every day of the year, providing consistent responses to all clients at any time.
4. Use of digital platforms, B2B and B2C
Organizations are constantly developing more effective tools to achieve better communication with their distributors and suppliers.
In this regard, we find the so-called Business to Business (B2B) sales, which are exchanges between companies; that is, when a business sells its products or services to other businesses, a process that requires special attention due to the profile of its buyer.
On the other hand, Business to Consumer (B2C) is focused on the customer and a better user experience through the development of digital e-commerce platforms to have a more direct deal with their consumers, which can offer products and services anywhere. part of the world with the use of the Internet.
5. Electronic signature
The electronic signature (FE) is a simple and secure resource for the formalization of documents that uses computer means to capture our consent. There is a wide set of electronic authentications within the FE such as:
- IP recognition;
- email authentication
- authentication with username and password, such as internet banking;
- security token;
- authentication through social networks;
- digital certificates;
- among other.
This is an innovative service that represents a source of savings for the company, guarantees more efficient document management, has greater security in operations, improves the user experience and, as if that were not enough, is an allied method for the environment by paper reduction.
Using it is a must !
6. Follow Fintech practices
The term Fintech is an acronym for the English words ” Financial Technology”. It is the financial industry that relies on the best cutting-edge technology for the creation of progressive digital services.
Some of its advantages are:
- Better economy: due to its process automation.
- Greater efficiency, due to the constant intercommunication between the different affected departments.
- More detailed analysis of all processes in order to obtain competitive advantage and, consequently, a greater market share.
- Internationally expandable process due to the simplicity of its operations and betting on the globalization process to get business partners and customers around the world.
Making use of the best Fintech practices can help you a lot to take your company to the next technological level and thus benefit your internal finances.
Don’t be left behind!
The digital transformation of business has modified the functions and internal management of the finance and technology departments, in order to execute and apply new digital sciences in all financial and investment activities, integrating them and providing joint solutions.
Today there are more companies that are investing in financial technology, content marketing or digital marketing with the purpose of planning, developing and executing actions that achieve loyalty and generate potential customers for the brand by generating a greater amount of profits that allow a constant growth of the organization.
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